From April 2 to 4, 2025, the 8th Vietnam International Analytical and Bioanalytical Exhibition (Analytica Vietnam 2025) — a grand event in the global analytical and biochemical field — kicked off grandly at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City! As a leading enterprise in China's liquid chromatography sector, ELITE Technology made its appearance with flagship products including the latest generation ultra-high performance liquid chromatograph EClassical 3200L, fully demonstrating its international technical strength and strategic layout in the Southeast Asian market.
Southeast Asia: A Strategic Pivot for ELITE's Globalization
Since entering the Southeast Asian market in 2007, ELITE has deeply rooted in the region for 18 years, providing services covering Vietnam, Malaysia, Indonesia, the Philippines and other countries. To date, its cumulative sales of HPLC products have reached 18,000 units, and chromatographic columns have exceeded 200,000 pieces. As one of the world's fastest-growing economies, Southeast Asia has witnessed rapid demand growth in industries such as pharmaceuticals, food testing, and biotechnology. Vietnam's GDP grew by 7% in 2024 and has set a growth target of 8.0% for 2025. With a young demographic structure (average age of 32.5 years old) and a rapidly expanding middle class, consumption upgrading is being driven forward. As an important destination for global supply chain restructuring, Vietnam has attracted continuous inflows of foreign investment by virtue of its labor cost advantages and a network of 15 free trade agreements (including CPTPP and EVFTA).
Relying on its high cost-performance ratio and rapid response capabilities, ELITE has provided analytical and preparative HPLC solutions to customers in the Philippines, Laos and other places, becoming a trusted "Made in China" brand among Southeast Asian users.
General Manager Li Yabo stated: "The Southeast Asian market is the core of ELITE's globalization strategy. We not only provide products but also offer end-to-end solutions from analysis to preparation, helping customers break through technical bottlenecks!"
Star Product Matrix: Precisely Empowering Southeast Asian Customers
EClassical 3200L Ultra-High Performance Liquid Chromatograph
Preparative/Semi-Preparative Purification Systems
Customized Product Services
In 2024, ELITE completed two rounds of over 100 million RMB Series A+ financing, part of which will be used for Southeast Asian channel expansion and new product R&D. Leveraging the dividends of the national "Belt and Road" Initiative and Southeast Asian investment promotion policies, the company has established cooperation with customers in 60 countries/regions, and plans to add warehousing and logistics centers in Vietnam and other places to shorten the delivery cycle.
